{"id":29,"date":"2020-02-10T22:22:43","date_gmt":"2020-02-10T22:22:43","guid":{"rendered":"http:\/\/zikzag.wgl-demo.net\/?page_id=29"},"modified":"2022-12-05T21:19:18","modified_gmt":"2022-12-05T21:19:18","slug":"actualites","status":"publish","type":"page","link":"https:\/\/sscid.org\/index.php\/actualites\/","title":{"rendered":"Actualit\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29\" class=\"elementor elementor-29\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-753d42a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"753d42a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10a8c2d\" data-id=\"10a8c2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b95721b elementor-widget elementor-widget-wgl-blog\" data-id=\"b95721b\" data-element_type=\"widget\" data-settings=\"{&quot;blog_columns&quot;:&quot;4&quot;}\" data-widget_type=\"wgl-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"wgl_cpt_section\"><div class=\"blog-posts\"><div class=\"container-grid row  blog_columns-3 grid blog-style-standard\"><div class=\"wgl_col-4 item\"><div class=\"blog-post format-standard-image\"><div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"https:\/\/sscid.org\/index.php\/2022\/12\/05\/the-great-e-commerce-illusion-in-products\/\" class=\"blog-post_feature-link\"><img src='https:\/\/sscid.org\/wp-content\/uploads\/2022\/12\/LZ-SScID-990x840.png' alt='' \/><\/a><\/div><\/div><span class=\"post_date\"><span>05<\/span> D\u00e9c<\/span><span class=\"post_meta-categories\"><span><a href=\"https:\/\/sscid.org\/index.php\/category\/evenements\/\">Ev\u00e8nements<\/a><\/span><\/span><div class=\"blog-post_content\"><h3 class=\"blog-post_title\"><a href=\"https:\/\/sscid.org\/index.php\/2022\/12\/05\/the-great-e-commerce-illusion-in-products\/\">CONFERENCE &#8211; DEBAT<\/a><\/h3><a href=\"https:\/\/sscid.org\/index.php\/2022\/12\/05\/the-great-e-commerce-illusion-in-products\/\" class=\"button-read-more\"><span class=\"read-more-arrow\"><\/span>Lire plus<\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"clear\"><\/div><div class=\"load_more_wrapper blog_load_more\"><div class=\"button_wrapper\"><a href=\"#\" class=\"load_more_item\"><span>Voir plus<\/span><\/a><\/div><form class=\"posts_grid_ajax\"><input type='hidden' class='ajax_data' name='69f3513608e35_ajax_data' value='{&quot;query&quot;:{&quot;query&quot;:{&quot;post_status&quot;:&quot;publish&quot;,&quot;posts_per_page&quot;:9,&quot;order&quot;:&quot;ASC&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;paged&quot;:1,&quot;update_post_term_cache&quot;:false,&quot;update_post_meta_cache&quot;:false},&quot;query_vars&quot;:{&quot;post_status&quot;:&quot;publish&quot;,&quot;posts_per_page&quot;:9,&quot;order&quot;:&quot;ASC&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;paged&quot;:1,&quot;update_post_term_cache&quot;:false,&quot;update_post_meta_cache&quot;:false,&quot;error&quot;:&quot;&quot;,&quot;m&quot;:&quot;&quot;,&quot;p&quot;:0,&quot;post_parent&quot;:&quot;&quot;,&quot;subpost&quot;:&quot;&quot;,&quot;subpost_id&quot;:&quot;&quot;,&quot;attachment&quot;:&quot;&quot;,&quot;attachment_id&quot;:0,&quot;name&quot;:&quot;&quot;,&quot;pagename&quot;:&quot;&quot;,&quot;page_id&quot;:0,&quot;second&quot;:&quot;&quot;,&quot;minute&quot;:&quot;&quot;,&quot;hour&quot;:&quot;&quot;,&quot;day&quot;:0,&quot;monthnum&quot;:0,&quot;year&quot;:0,&quot;w&quot;:0,&quot;category_name&quot;:&quot;&quot;,&quot;tag&quot;:&quot;&quot;,&quot;cat&quot;:&quot;&quot;,&quot;tag_id&quot;:&quot;&quot;,&quot;author&quot;:&quot;&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;feed&quot;:&quot;&quot;,&quot;tb&quot;:&quot;&quot;,&quot;meta_key&quot;:&quot;&quot;,&quot;meta_value&quot;:&quot;&quot;,&quot;preview&quot;:&quot;&quot;,&quot;s&quot;:&quot;&quot;,&quot;sentence&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;fields&quot;:&quot;all&quot;,&quot;menu_order&quot;:&quot;&quot;,&quot;embed&quot;:&quot;&quot;,&quot;category__in&quot;:[],&quot;category__not_in&quot;:[],&quot;category__and&quot;:[],&quot;post__in&quot;:[],&quot;post__not_in&quot;:[],&quot;post_name__in&quot;:[],&quot;tag__in&quot;:[],&quot;tag__not_in&quot;:[],&quot;tag__and&quot;:[],&quot;tag_slug__in&quot;:[],&quot;tag_slug__and&quot;:[],&quot;post_parent__in&quot;:[],&quot;post_parent__not_in&quot;:[],&quot;author__in&quot;:[],&quot;author__not_in&quot;:[],&quot;search_columns&quot;:[],&quot;ignore_sticky_posts&quot;:false,&quot;suppress_filters&quot;:false,&quot;cache_results&quot;:true,&quot;update_menu_item_cache&quot;:false,&quot;lazy_load_term_meta&quot;:false,&quot;post_type&quot;:&quot;&quot;,&quot;nopaging&quot;:false,&quot;comments_per_page&quot;:&quot;50&quot;,&quot;no_found_rows&quot;:false},&quot;tax_query&quot;:{&quot;queries&quot;:[],&quot;relation&quot;:&quot;AND&quot;,&quot;queried_terms&quot;:[],&quot;primary_table&quot;:&quot;UCJ8V7_posts&quot;,&quot;primary_id_column&quot;:&quot;ID&quot;},&quot;meta_query&quot;:{&quot;queries&quot;:[],&quot;relation&quot;:null,&quot;meta_table&quot;:null,&quot;meta_id_column&quot;:null,&quot;primary_table&quot;:null,&quot;primary_id_column&quot;:null},&quot;date_query&quot;:false,&quot;request&quot;:&quot;SELECT SQL_CALC_FOUND_ROWS  UCJ8V7_posts.ID\\n\\t\\t\\t\\t\\t FROM UCJ8V7_posts \\n\\t\\t\\t\\t\\t WHERE 1=1  AND UCJ8V7_posts.post_type = &#039;post&#039; AND ((UCJ8V7_posts.post_status = &#039;publish&#039;))\\n\\t\\t\\t\\t\\t \\n\\t\\t\\t\\t\\t ORDER BY UCJ8V7_posts.post_date ASC\\n\\t\\t\\t\\t\\t LIMIT 0, 9&quot;,&quot;posts&quot;:[{&quot;ID&quot;:843,&quot;post_author&quot;:&quot;1&quot;,&quot;post_date&quot;:&quot;2022-12-05 12:29:16&quot;,&quot;post_date_gmt&quot;:&quot;2022-12-05 12:29:16&quot;,&quot;post_content&quot;:&quot;&lt;p style=\\&quot;margin-bottom: 16px;\\&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\\\/p&gt;\\nBy 2030\\u2014little more than a decade from now\\u2014the&amp;nbsp;global economy will likely be in the midst&amp;nbsp;of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.\\n\\n&lt;img width=\\&quot;700\\&quot; height=\\&quot;583\\&quot; src=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_01.jpg\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_01.jpg 700w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_01-300x250.jpg 300w\\&quot; sizes=\\&quot;(max-width: 700px) 100vw, 700px\\&quot;&gt;\\n&lt;img width=\\&quot;700\\&quot; height=\\&quot;583\\&quot; src=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_02.jpg\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_02.jpg 700w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_02-300x250.jpg 300w\\&quot; sizes=\\&quot;(max-width: 700px) 100vw, 700px\\&quot;&gt;\\n&lt;img width=\\&quot;870\\&quot; height=\\&quot;350\\&quot; src=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03.jpg\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03.jpg 870w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03-300x121.jpg 300w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03-768x309.jpg 768w\\&quot; sizes=\\&quot;(max-width: 870px) 100vw, 870px\\&quot;&gt;\\n&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\\\/h4&gt;\\n&lt;p style=\\&quot;margin-bottom: 16px;\\&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\\\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\\\/p&gt;\\nThere are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.\\n&lt;blockquote&gt;\\u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.\\u201d\\n&lt;cite&gt;- OLIVER SANDERO&lt;\\\/cite&gt;&lt;\\\/blockquote&gt;\\nSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;CONFERENCE - DEBAT&quot;,&quot;post_excerpt&quot;:&quot;R\\u00e9ussir le nexus Science Diplomatie pour mieux contribuer \\u00e0 relever les d\\u00e9fis du Sahel. (S\\u00e9curit\\u00e9, D\\u00e9veloppement, Institutions,\\u2026).&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;the-great-e-commerce-illusion-in-products&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2022-12-07 09:53:08&quot;,&quot;post_modified_gmt&quot;:&quot;2022-12-07 09:53:08&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/zikzag.wgl-demo.net\\\/?p=843&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;}],&quot;post_count&quot;:1,&quot;current_post&quot;:-1,&quot;before_loop&quot;:false,&quot;in_the_loop&quot;:false,&quot;post&quot;:{&quot;ID&quot;:843,&quot;post_author&quot;:&quot;1&quot;,&quot;post_date&quot;:&quot;2022-12-05 12:29:16&quot;,&quot;post_date_gmt&quot;:&quot;2022-12-05 12:29:16&quot;,&quot;post_content&quot;:&quot;&lt;p style=\\&quot;margin-bottom: 16px;\\&quot;&gt;Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use.&lt;\\\/p&gt;\\nBy 2030\\u2014little more than a decade from now\\u2014the&amp;nbsp;global economy will likely be in the midst&amp;nbsp;of a major transformation. Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.\\n\\n&lt;img width=\\&quot;700\\&quot; height=\\&quot;583\\&quot; src=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_01.jpg\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_01.jpg 700w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_01-300x250.jpg 300w\\&quot; sizes=\\&quot;(max-width: 700px) 100vw, 700px\\&quot;&gt;\\n&lt;img width=\\&quot;700\\&quot; height=\\&quot;583\\&quot; src=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_02.jpg\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_02.jpg 700w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_02-300x250.jpg 300w\\&quot; sizes=\\&quot;(max-width: 700px) 100vw, 700px\\&quot;&gt;\\n&lt;img width=\\&quot;870\\&quot; height=\\&quot;350\\&quot; src=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03.jpg\\&quot; alt=\\&quot;\\&quot; srcset=\\&quot;https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03.jpg 870w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03-300x121.jpg 300w, https:\\\/\\\/sscid.org\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-single_03-768x309.jpg 768w\\&quot; sizes=\\&quot;(max-width: 870px) 100vw, 870px\\&quot;&gt;\\n&lt;h4&gt;The New Rules for Marketing Your Brand&lt;\\\/h4&gt;\\n&lt;p style=\\&quot;margin-bottom: 16px;\\&quot;&gt;Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#039;s quickly much more complex, with a proliferation of brands, channels and marketing tools. &lt;strong&gt;Technology&#039;s disrupted the industry in three ways.&lt;\\\/strong&gt; Firstly, it&#039;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.&lt;\\\/p&gt;\\nThere are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#039;s profit pools and forecasting them present forward just won&#039;t capture the level of disruption that&#039;s impacting these industries.\\n&lt;blockquote&gt;\\u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.\\u201d\\n&lt;cite&gt;- OLIVER SANDERO&lt;\\\/cite&gt;&lt;\\\/blockquote&gt;\\nSecondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#039;ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I&#039;m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We&#039;re seeing an extreme rise in profitable growth from the clients that we&#039;re supporting to reset their marketing model. But that isn&#039;t straightforward. So actually, areas four and five are enablers. Four, what&#039;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#039;re making the technology that underpins that a priority.&quot;,&quot;post_title&quot;:&quot;CONFERENCE - DEBAT&quot;,&quot;post_excerpt&quot;:&quot;R\\u00e9ussir le nexus Science Diplomatie pour mieux contribuer \\u00e0 relever les d\\u00e9fis du Sahel. (S\\u00e9curit\\u00e9, D\\u00e9veloppement, Institutions,\\u2026).&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;the-great-e-commerce-illusion-in-products&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2022-12-07 09:53:08&quot;,&quot;post_modified_gmt&quot;:&quot;2022-12-07 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